Amplifying and augmenting AlixPartners consulting expertise with Perplexity Enterprise

100%

adoption rate

90%

faster citation verification

1,200+

individual contributors using Perplexity Enterprise

AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges. Its clients include companies, corporate boards, law firms, investment banks, private equity firms, and others.  Its consultants bring decades of experience and combine analytical rigor with decisive action to deliver results that last, at pace.

The Problem

Balancing research depth with consulting speed

AlixPartners is known for being expert-driven and outcomes-focused. One of the foundations of this reputation is the analytical depth behind its client work. Its dedicated research team supports consultants across industries, private equity, technology, aerospace, retail, and automotive among others, helping them validate data and build evidence-backed recommendations. That commitment to accuracy has always been central to how the firm delivers results. 

But client demands continue to evolve. And, in today’s highly disrupted world, timelines shortened and the need for action increased. Consultants need to move through analysis faster while maintaining the same standard of depth and credibility and get to the advice and decisions that clients needed.

As Global Head of Partnerships, Rajneesh Gupta explains, “The challenge wasn’t finding information — it was verifying it fast enough to dig deeper and using it confidently in our client recommendations.”

Amol Shah, Partner and Managing Director in the firm’s Retail practice, and Okwui Ojiaka, Senior Vice President in Private Equity, shared that challenge. They experimented with several AI tools to help consultants accelerate diligence and market analysis, but these options fell short on depth and accuracy due to a lack of transparent citations.

From those early trials, AlixPartners leaders set out to find an AI-powered answer engine that was:

  • Trustworthy and accurate: Verifiable, relevant, and citable sources for every answer.

  • Collaborative: A shared environment for teams to get up to speed collectively on client engagements.

  • Accessible: A minimal learning curve so consultants at every level could search naturally and start using it immediately.

  • Secure: Clear sourcing to help teams understand where each answer came from and make defensible decisions

Some team members were already familiar with Perplexity Enterprise from their own diligence work, using it to benchmark findings against verified public data and industry reports. It offered a way for consultants to uphold the firm’s research standards while working at the pace clients demanded. After sharing those early results with firm leaders, the value Perplexity Enterprise was poised to deliver was clear.

“At AlixPartners, we view AI as an enhancement to our people’s core skills – accelerating, amplifying, and augmenting their human intelligence and judgement. Platforms like Perplexity help our expert consultants bring together deep industry expertise, analytical rigor, and real-time, verified insight.”

“At AlixPartners, we view AI as an enhancement to our people’s core skills – accelerating, amplifying, and augmenting their human intelligence and judgement. Platforms like Perplexity help our expert consultants bring together deep industry expertise, analytical rigor, and real-time, verified insight.”

“At AlixPartners, we view AI as an enhancement to our people’s core skills – accelerating, amplifying, and augmenting their human intelligence and judgement. Platforms like Perplexity help our expert consultants bring together deep industry expertise, analytical rigor, and real-time, verified insight.”

Hoyoung Pak

Hoyoung Pak

Hoyoung Pak

Chief AI Officer, AlixPartners

Chief AI Officer, AlixPartners

Chief AI Officer, AlixPartners

The Solution

Delivering verified and actionable insights with transparent AI

Perplexity Enterprise delivered what earlier solutions couldn’t: fast, accurate, and verifiable research that met the firm’s exacting standards for credibility and transparency.

Early adoption centered on high-volume research areas and projects where accuracy under time pressure makes the difference between insight and oversight. 

Because consultants across office locations now share Perplexity Spaces for active projects, insights travel faster and collaboration is part of the company workflow. Senior consultants built practice-specific Spaces to analyze market trends and to map and categorize thousands of job titles for a piece of client work. Each Space consolidates verified sources and citations in one place, enabling consultants to ask sharper questions, validate findings quickly and reliably, and strengthen their client recommendations. Even first-time users can search naturally and save findings within minutes — proving that adoption requires no training, just curiosity.


The Result

Empowering 1,200+ individual contributors with trusted, source-backed answers

Today, Perplexity Enterprise is becoming an established research tool for AlixPartners with teams drawing on the platform to access higher-quality sources with verifiable citations — helping them move from discovery to decision faster and with greater confidence.

Across practices, the measurable impact is clear. Tasks that typically took days or weeks can now be done in hours such as synthesizing insights from client interviews, identifying verified themes in under half the usual time to help teams shape investment theses and quantify operational risks.

"When you're operating across highly regulated and complex industries, every insight delivered to clients needs to be credible. Perplexity gives us verified, citable answers in hours instead of weeks—which means our consultants now spend their time where it actually matters: analyzing results, challenging assumptions, and building stronger recommendations that drive real client value."

Rajneesh Gupta, Global Head of Partnerships at AlixPartners

The benefits go beyond time savings. Because Perplexity Enterprise embeds verified sourcing into every workflow, consultants now spend more time interpreting results and challenging assumptions — the thinking work that drives real client value. Research that previously required coordination across offices now happens in shared Spaces, where teams can explore questions collaboratively and build on each other’s findings in real time. Adoption has been widespread and fast, driven by a minimal learning curve that allowed consultants to get value from Perplexity Enterprise within minutes.

As Rajneesh reflects, “Using tools like Perplexity, we’ve managed to cut the time it takes to verify information considerably. That means our teams can spend that time where it matters most — analyzing results, challenging assumptions, and advising clients with confidence.”

Ready to take the next step?

Ready to take the next step?

Ready to take the next step?

Discover how Perplexity can transform your workflow

Discover how Perplexity can transform your workflow